After reading countless BBBs – business boring books - I feel that everything has already been said by someone somewhere. However, if everyone has already heard all the pearls of success, why aren’t we all successful?
If all those BBBs make total sense, why aren’t we implementing the strategies and tactics to make ourselves or our brand popular or should I say profitable?
As a summary of my marketing studies, I have identified the 7 powers any wannabe marketer, brand manager, CMO, CEO or facebook junkie should develop to break through the noise of media in the 21st century and create a brand or name for themselves.
I call them 7 MARKETING POWERS:
POWER #1 – LISTENING
– The power of listening to your clients, company and competitors.
POWER #2 – BRANDING
– The power of creating an iconic brand.
POWER #3 – PERSUASION
– The power of influencing people and storytelling.
POWER #4 – LEADERSHIP
– The power of motivating others.
POWER #5 – STRATEGY
– The power of mapping your way to success.
POWER #6 – EFFICIENCY
– The power of doing.
POWER #7 – NETWORKING
– The power of others.
Understanding and mastering these 7 MARKETING POWERS can be more efficient than an MBA degree, and this is coming from someone who chose that diploma on the wall over a Ferrari in the garage. Trust me, I still dream about cruising in that red convertible.
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